So you’ve decided to run an ad on Pinterest! That’s a great business move since Pinterest is one of the largest social media platforms out there. As of September 2015, 100 million people actively use Pinterest. That’s not even close to the numbers Facebook is putting up, but Pinterest growth doesn’t appear to be slowing down any time soon. One of Pinterest’s strengths that makes it such a good place to advertise is its purchasing power. Nearly every study has shown that Pinterest users are much more likely to purchase a product than those on Facebook or Twitter. According to an Adweek infographic, 49% of Pinterest users would choose to browse Pinterest over a catalog, and 30% of Pinterest mobile users were using the app in the store to help them decide on purchases.
So it seems that Pinterest has created a platform where customers are not just sharing. To use the tool, you’ll need to make an Idea Pin and use the advanced settings menu to tag a brand in your Pin. Your best Pins View your most popular Pins and ads to build your content and media strategy with confidence. Begin following other Pinterest users or brands related to your product.Create boards and begin pinning relevant content to them.Create your Pinterest business account (here's how to do that).But before you start the process of creating your first ad, make sure you take care of the following first: Thankfully, Pinterest has made their advertising platform fairly user friendly. How do I get access to the paid partnership tool The paid partnership tool is available to all creators. Find out how people on Pinterest interact with content they save from your claimed accounts.
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